Booty Culture

posted on December 19, 2018

It’s easy for us to jump at ‘Instagram fitness models’, and call them trash for showing off their ass in really tight leggings. But there’s a reason for everything.

The toxic ‘Booty Culture’ seems to have taken over Instagram (and the world) for the last few years, but it’s important to understand why women are so absorbed in this, rather than just name call. Cos that ain’t nice, Guys.

Firstly, girls who showcase their body online get attention, and I’m telling you from experience, IT FEELZ GOOD. Likes and comments and shares are addictive. Over time it can become consuming – especially when social media attention has become a sort of currency.

But where did all this pressure come from?

The obsession with the booty is nothing new, for decades the media has been advocating firm, toned glutes, but there are 3 notable reasons why this obsession has peaked in the last 10 years;

  1. Pop culture.

Suddenly EVERY DAMN SONG in the chart started to call out slim, flat-bottomed women, and started to celebrate pHaT aSsEd women. There are some really shit lyrics out there that are literally brainwashing us into believing we ain’t worth shit if we haven’t got a big ass.

Meghan Trainor

She says, boys they like a little more booty to hold at night

Iggy Azalea

I’m queen big booty, Iggy, now find me a throne to sit on

Girls with the cheeks, put ’em hands in the air

Big Sean

How your waist anorexic and then your ass is colossal

Jason Derulo

I can make you famous on Instagram

Hot damn it, your booty like two planets


You ain’t got no ass, bitch wear a poncho

These songs are all catchy af, but they also deliver such garbage to our brains. These are major artists who most likely don’t write their own lyrics, it’s all controlled by someone/something that wants to turn our thoughts to sex and vanity. Probably the illuminati… but I’ll say no more before they come and sniper me.

This music is powerful stuff and has more influence here than you may think.

  1. Instagram has bought it closer to home.

Now, not only is it celebrities who have these crazy big booties, it’s also Kelly from your local gym. She’s also got 100,000 Instagram followers and gets a fuck ton of attention both online and in person as she struts around in her Gymshark seamless.

As more and more people shared pictures of their ass online, the more people saw this as a means of success, and the more it became a competition. It’s now regarded as normal for girls to be sharing every inch of their body in skin-tight clothing, because if you’re not, you’re simply not keeping up with the Jones’.

  1. Brands are capitalising on it.

IT’S COOL to be sponsored by a brand on Instagram – but the best part of being associated with brands is that you can actually make a living from posts and commission. Bye bye boring 9-5 job.

I can name 100 brands who will select girls who have a certain shape to promote their products. AKA, small waist and a big ass. Usually teamed with a message about how they achieved this look by using their products (which is complete BS, but I digress).  

This has added some serious fuel to the fire. Brands are actually rewarding the ‘winners’ in this culture by giving them sponsorships.


  • – Validation
  • – Celebration
  • – Admiration
  • – The opportunity to work with brands
  • – The opportunity to avoid a 9-5 office job

So what’s the problem? And what’s the point?

Be honest with yourself – why are you so pissed off with these Instagram fitness models? What is it that bothers you about their existence?

Well, seeing people show off is annoying. Watching someone claim to do a squat tutorial but stick the camera right up their ass whilst doing so is irritating. Not only are they lying about the real motive of their video, it’s also REALLY obvious that they’re lying. DOUBLE WHAMMY.

For me, the problem is more with the culture.


The Booty Culture disappoints me, and angers me. This culture ABSORBED me for years – it gave me fucked up ideals about my self worth, and gave me a fuck load of pressure to eat, exercise and look a certain way. It then trapped me in a cycle of validation and sexualising myself for people I didn’t even know on the internet.

I also feel like it completely devalued me. I’m upset that I allowed myself to be so consumed and influenced by Instagram that I exposed my body in such a sexual way. It influenced how people treated me in a relationship, and how I allowed myself to be treated in a relationship, too.

It took me a while to fully break free from Instagram, but now I’m on the other side, I can really see how many girls are affected by this culture every day – and it’s really shit. Statistics have never been higher in young people suffering from anxiety and depression – and social media has a huge part to play in this.

All I can do from here on is keep plugging Kelly, keep on exposing the dark side of this culture and hope that it continues to reach the people who really need help. It’s already made a huge impact and my goal is for it to continue to do so!